Why is "not set" appearing as a medium in my Google Analytics Data?
A visit may be tagged with the medium of not set if you are driving traffic from Adwords and you haven't configured Adwords properly.
Why does this affect my Trackpal Reports?Currently some areas of our report (for example the summary page) will use the total visits data from Google Analytics - this data contains the medium "not set".
Other areas of our report do not contain these visits from the "not set" medium. For example the Traffic Sources tab shows traffic from the specific sources below, and not from the "not set" medium:
- (none) - Direct visits
- organic - Visits from search engines
- cpc - Visits from paid search
- Social - Visits from social media
- Referrals - Visits from Other websites / Referrals